Google has tools to help you on your quest for total world domination with your blog. Making your website monetized and making money has several steps attached to it. Providing updated and new content, keyword research, and website analytics.
I do this process everyday: write new content, publish new content based upon google adwords keywords for my target niche, and analyze my website traffic numbers. It is very important that you take a numbers and analytical approach to this hustle. You need to know what people are clicking on and what they could care less about on your website in order to know how to make money.
Google Adwords Keyword hustlin
Minority owned business especially needs to understand these tactics that the big boys have already mastered. Go to Google and setup an Adwords account. While you’re up there, set up a free Adsense account as well which will allow you to put up pay per click banners on your website. When people click on the Adsense ads, you and Google share revenue. For the Google Adwords keywords exercise, write down at least 20-35 keywords that describe your website and look at it from an angle of what a user would search on if they were using Google to find something. Think outside of the box. Don’t just think of your name. Egotistically, I think everyone wants to know Gerard Spinks. Not true. People in Wisconsin, Iowa, Detroit, China, and Japan don’t care or know who I am and will never search on my name.
Someone wishing to enroll in Clark Atlanta University though will search on terms such as HBCU, black colleges, or Clark Atlanta University. Someone interested in finding a Body Shoppe store in Atlanta will search on “body shoppe atlanta, ga”. You get my drift. Once you have selected keywords, plug them into the keyword tool in your Google Adwords Keyword account. Click on estimate search traffic and it will give you an idea of how many clicks it estimates and the estimated cost per click of those keywords. Steer away from massive keywords like “real estate”, “make money online”, “cash flow”, “harry potter”. You will never ever get those keywords unless you have huge budgets to reach the market.
Google Adwords Keyword Free tool
Once you establish the keywords to use that don’t estimate being over $1.00, these should be included in your marketing strategy. If you see words that are estimated to cost over $1.00 and that have a ton of estimated traffic, this is NOT good for you. It does not mean that you will get all that traffic unless you’re willing to pay daily to get that traffic. Aim for smaller niche keywords that people would search on and use these. When you get this going, it is time to start creating one of two things: ad campaigns or creating content that incorporates your Google Adwords Keywords into your daily hustle.
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