I saw someone on Twitter ask a prominent Atlanta music gossip blogger how to blog and why she was successful. She responded that bloggers got paid just like other media outlets such as television, newspapers, etc. from advertisers. Let’s dig deeper as this is way too shallow of a response.
The first key in being successful in blogging isn’t just throwing up a blog and talking about Kanye West, Lady Gaga, and Hip Hop and watch the checks roll in so that you can stop being on unemployment.
Kanye West's girlfriend number 1 Amber Rose
The thing that Necole Bitchie is not telling you is that she has traffic coming her way and she has developed herself as an industry insider. But more than being an industry insider, she has traffic because she built up a brand and a reputation for provided inside game to consumers. This traffic is what advertisers care about more than any inside game or inside hustle. I’m not sure of her numbers and I’d have to run Google analytics on her site to see if she’s producing numbers but bloggers must create traffic for niche keywords on the Internet.
The key to building traffic and viewers to your blogosphere lies in building your reputation about your chosen niche and writing about it like a beast. If you are serious about it, you would have way more than one posting a day. If you want to build a reputation, build traffic, and do it full time without begging for advertisers, your main mission will be to blog and post up new content 3-5 times per day. You will also need to focus exclusively on keywords that are not in hot competition on the Internet so that traffic sees you and comes to your blog.
For example, if you want to blog about music and you do keyword research on the keyword Kanye West, chances are you will never be seen by anyone using Google or Bing to search on Kanye because all the major writers are writing about that. You don’t stand a chance and your blog will not get viewers. You must focus your efforts on niche keywords and do a lot of footwork and analysis on keywords that are not so popular but that you can dominate in a google search. If you want to blog for profit, learn how to become successful at it, and ultimately do it for a living, you must learn how to drive traffic to your site without paying for that traffic.
You must look at your blog as an emerging black enterprise and successful small business enterprise. You must take a broader look at it instead of a completely small time personal view of your blog. In today’s economic recession and world, you would behooves yourself to dust your blog off and start writing like a beast such that in 2-3 years, you are a leader making $10,000 per month from your blog and attracting visitors and advertisers.
Written by Gerard Spinks, CEO of Spinks Industries AKA The Underground Millionaire
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